*Edit: Since Nando's International launched their new website on 4th April 2013, you can no longer buy master franchise rights in a country. Future expansion is to be looked after by the team behind UK Nando's*
A common Nando's related question is 'how does Nando's franchising work'? Indeed, the Rate Your Nando's Team has even had it suggested to them many times that they should open up their own restaurant! Unfortunately it isn't that simple...
The very first Nando's opened in South Africa in 1987 and the two co-founders very quickly developed plans to expand abroad. By the mid-1990s these had been realised, and involved a mix of master franchising and individual restaurant franchising. The difference is key to the success, failure, and perceived mediocrity of Nando's internationally.
First I'll explain the difference between the two franchise types:
Individual Restaurant: This is what people generally consider when they refer to 'starting a franchise'. You apply to the franchise owner, and start your own restaurant. As long as you adhere to a strict set of rules, the restaurant is yours. Countries where you can do this include Australia, Canada, New Zealand and South Africa.
Master Franchise: You apply for the franchise rights in an entire country. It takes a lot of convincing for Nando's to give these away, and the few who succeed have had varying degrees of success. With these rights you get a lot more freedom in tailoring the Nando's experience in the country. Countries where this has happened include India and Malaysia, as well as Ireland, the UK and USA, which are all owned by the same master franchisee.
Now how do these two systems affect the outcome of Nando's success in each country?
Well, the countries which have gone for an individual restaurant franchise system could certainly consider Nando’s to be a success. After all, it has been around for over 20 years in some of them. However, if you speak to a South African, or an Australian, about how much you love Nando’s, you will find them simply baffled. To them, Nando’s is just another fast-food outlet at the local mall or motorway services, which serves decent spicy chicken; there is none of the passion associated with the brand in the UK (of course there are exceptions to this generalisation). I cannot hold this view against them, since on my visit to South Africa I had to agree; there simply wasn’t much to write about after each visit.
On the other hand, countries which have gone down the master franchise route can be split into two clear categories: Nando’s in the UK (and Ireland and the USA by extension), and everyone else. With the exception of Malaysia, countries with master franchise rights have all too often failed to succeed*. This can be seen historically with Nando’s in Israel and Indonesia, as well as recently in Turkey, Kuwait and Lebanon. However, on a positive note, Nando’s in the UK hit a winning combination of casual dining (as opposed to fast-food), price, and culture. For this reason Nando’s are now using the UK model when expanding into other countries, and they plan to move their worldwide headquarters to right here in the UK.
If you want more information on how to become a Nando’s franchisee, and to apply, visit nandos.com.
Please note that this is purely an opinion article based on both tangible research and word of mouth from Nando’s diners the world over.
*It should be noted that since information on Nando’s in sub-Saharan Africa is so hard to come by (excluding South Africa of course), I cannot comment on this region.
Comments
If its entirely true that the
If its entirely true that the nando's headqauters are moving or will be moved to the UK then I'm sad to say that I'm urterly dissapointed as a South African who supports this outlet and viewed it as that which was pro proudlu South African and pushed the agenda as they're local ads reflected a truely South African brand that 1 could be proud of as a South African.
i would like to open up a
i would like to open up a nando's restaurant in malaysia, sarawak, kuching. May i know whom shall i contact with and where is the main office in malaysia?
Thank you
Like to open nandos outlet in
Like to open nandos outlet in alor setar, kedah.please let me know the procedures
I am interested in opening a
I am interested in opening a Nando's in Atlanta Georgia!
AS a Zimbabwean by origin I
AS a Zimbabwean by origin I love Nandos and I would love to open a Nandos franchise in Atlanta GA. Atlanta is a diverse city and I believe Nandos will be a great success.
Dear sir,I would like to open
Dear sir,I would like to open nandos in India New Delhi , please let me know terms and condition .
Regards
Sunil karki
hello sunil could you please
hello sunil could you please contact me on 8886538737 am planning to start in hyd
I want to. Open a nandos
I want to. Open a nandos restaurant in Sri Lanka colombo where I have to contact?
I am interested to know the
I am interested to know the franchise opportunity in Hyderabad location and will appretate your reply at your conveniance.Thank you.
I WOULD LIKE TO OPEN A NANDOS
I WOULD LIKE TO OPEN A NANDOS in Ahmedabad, India whom should i contact
Hi good day I woud like more
Hi good day I woud like more information regarding owing nandos franchise. Thank you
Please provide more details
Please provide more details about open a nando's francise in WP Labuan, Malaysia
I am based in Melbourne,
I am based in Melbourne, Australia and would like to open a Nando's store in my home town Surat, Gujarat. Please advise who should I get in touch with for further information.
Thanks,
Mitul
Hi,
Hi,
I would like to open up a franchise in Colombo, Sri Lanka. Can you point me in the direction of who I should get in touch with or email me at mshafe9@gmail.com.
Thank you.
Dear sir,
Dear sir,
I would like to open up a nando's franchise at tawau sabah. Could you sir please give me more details about the modal and how to open the franchise?
Dear sir,
Dear sir,
I would like to open up a Nando's franchise in Johor Malaysia. I've been trying several times from different pages hope to get best feedbacks tqx..
Dear sir , i would-be like to
Dear sir , i would-be like to open a Nando's franchise in Eindhoven in the netherlands . Please advise .
Im interested in opening a
Im interested in opening a Nando's franchise in Dallas TX
I went many times Nando's
I went many times Nando's restarent , food was amazing. I want to open new franchise and know the franchise opportunity in Hyderabad .whom should I Contact. could you Please suggest me.Thanks
Hi, I'm interest in opening a
Hi, I'm interest in opening a nando's restaurant in malaysia, Miri. May i know who should i contact with in Malaysia? and what is the approximately franchise price with including all the equipment costs.
Thanks.
Hi, I'm interest in opening a
Hi, I'm interest in opening a nando's restaurant in malaysia, Miri. May i know who should i contact with in Malaysia? Please advice
I'm interested in franchising
I'm interested in franchising Nando's at Hyderabad, India Location.
Could you provide me more details ?
Thanks
I am interested bringing
I am interested bringing Nandos to Sweden and Nordics countries please email me at falle@fahimtrading.se asap
I am interested in opening a
I am interested in opening a Nando's Restaurant in Kuala Lumpur or in Selangor, Malaysia..Please provide me the details..Whom should I contact.
Dear Sir/Madame,
Dear Sir/Madame,
Good afternoon,
It is with great interest that I am writing this letter to apply for the “The Nando's Restaurant’s franchise. I was delighted to know that you are constantly looking forward for the people who can franchise your food hub in various spots.
#Franchise place. I will be offering you an opportunity to consider Kazakhstan (Central Asia) as a next food spot for your restaurant and expansion of global business.
So, the franchise place is Kazakhstan with two main cities: Almaty and Astana (population is over 1,2 millions in each city).
I have carefully read the general terms and conditions of the franchising and I am writing to apply for the same and provide more detailed information.
# financial capability. We have a private company with sufficient funds to start over the business in Kazakhstan. However, we have access and preliminary conversations with different banks in Kazakhstan for further support in co-funding the project. We are quite ready to disclose in details our financial statement should you require to do so.
#Work experience. We as a private consortium has people in our board with extensive experience in the food chains and hi-class restaurants. All of it were based in Kazakhstan.
#Educational background. Our team is highly educated persons with diplomas in food industry.
I request you to kindly schedule a meeting/call/video call so as to discuss about the franchise application and other needed facts in details. For any other information that you may need from my side, please feel free to contact me on sultangazina@gmail.com
Thanking you for your kind consideration.
Sincerely,
Svetlana
Hi I would like to open a
Hi I would like to open a Nandos Restaurant in Canada
please let me know the details for going about it
thanks
I am interested in opening a
I am interested in opening a Nando's Restaurant in Canada
please provide me with the details
my e-mail address is - LNSHIP@IAFRICA.COM
I and my brother are
I and my brother are interested in opening a Nando's Restaurant in Malaysia (Selangor / Kuala Lumpur / Penang / Johor)
please provide me with the details such as Cost to open
my e-mail address is: teirrence.mahendran@gmail.com
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